Hello, I'm Sam

Before pursuing my creative passion, I worked at Addenbrooke’s Hospital - but I always knew I was meant for something more. In 2017, I took a leap of faith and trained in Permanent Makeup, specialising in Lips, Brows and Eyes - a decision that completely changed the direction of my career.

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Since then, I’ve continued to expand my skills, adding Microblading, Fine Line Tattooing and Aesthetic Treatments to my portfolio. What began as a brave career change quickly grew into a thriving business.

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Over the years I’ve worked as a resident artist across multiple studios, gaining experience with different teams, environments and clients. I’ve truly seen it all - the highs, the challenges, and everything in between. Working in different settings has taught me how to adapt, be versatile, and deliver consistent results no matter the environment.

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My work has been recognised within the industry, including being named PMU Artist of the Year 2024 and Runner-Up for Semi Permanent Make Up Artist of the Year 2025 at the UK Beauty Awards.

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Alongside working with my clients, I’m passionate about mentoring artists and sharing the real techniques, insights and lessons that come from working in this ever evolving industry.